What happens when creative power, marketing wisdom, and startup energy collide? In this episode, Jay sits down with Julie Matzen to explore the journey from agency leadership to startup empowerment. With honesty, laughter, and depth, they unpack the emotional architecture of business: the fear of becoming irrelevant, the power of validation, and the truth that failure isn’t a wall—it’s a lens.The conversation moves from the dangers of letting AI write your ad copy to the Gen X struggle of feeling unseen, all the way to the radical idea that access to wisdom should be affordable. Through shared metaphors, unapologetic insights, and unexpected childhood stories, Julie and Jay remind us that the real power in business—and in life—comes not from polish, but from presence."Don't let AI be your art. The paintbrush doesn't get the credit."Bio: Julie Matzen is the co-founder of Boarderline and founder of the MayDay Agency. With over 25 years in branding and digital strategy for top-tier brands, Julie now focuses on democratizing access to expert advisors for startups and mid-sized businesses. Through Boarderline, she's building a platform that empowers emerging entrepreneurs to gain real insights from the minds that helped build the world's biggest brands.📌 Key Takeaways✨ [00:14:00] – "AI can automate, but it can't validate."🧘 [00:20:00] – Insight without experience is dangerous—it’s just expensive noise.🔥 [00:36:00] – Gen X has the tools. It's time to show younger generations how to use them.🤖 [00:03:00] – AI is a mirror, not a muse.💭 [00:48:00] – Validation isn’t weakness. It’s water for the seed.📚 Chapter Timestamps🚢 [00:00] – Shifts and Ships in Business🧠 [05:00] – The Wisdom of Gen X and the Value of Lenses🪞 [10:00] – AI as Mirror, Not Muse🎭 [15:00] – The Fear of Aging Out💬 [21:00] – Validation, Vulnerability, and Starting Over📉 [30:00] – Marketing That Misses the Point🎯 [38:00] – Emotional Triggers and Human Branding📚 [48:00] – The Value of Experience🌀 [55:00] – Final Metaphors and MessagesCTA for the ShowIf this episode resonated, subscribe, review, and share it to help grow the Tree of Knowledge 🌳We explore the human experience through tragedy and triumph—with laughter, candor, and depth.🌟 Be cool and keep learning. 🌟CTA for the GuestLearn more about Julie Matzen at:https://theboarderline.cohttps://www.linkedin.com/in/julie-matzen-1696aa52Support her mission to make expert advice accessible to small businesses and emerging founders.🚀 Welcome to The Tragedy Academy PodcastDiscover stories of resilience, redemption, and the human spirit.🎧 Podcasting Made Easy: https://bit.ly/3LSCBh5📲 Riverside Recording Studio: https://bit.ly/3ImjNWD👕 Grab Jay’s Gear: https://bit.ly/431MLD5📘 Bookshop Picks: https://bit.ly/42pPHcv✅ Subscribe: https://www.youtube.com/channel/UCEUXqlregig6vcrvuVNGlKg📱 Follow UsInstagram: https://instagram.com/tragedyacademystudios.comFacebook: https://facebook.com/tragedyacademystudiosTwitter: https://twitter.com/TragedyacademystudiosTikTok: https://tiktok.com/@tragedyacademystudios💖 Support UsPayPal: https://www.paypal.com/donate?hosted_button_id=YMU9L4TBWX6AGBuy Me a Coffee: https://www.buymeacoffee.com/tragedyacademy
All content for The Tragedy Academy is the property of Non Purus Scolam, llc and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
What happens when creative power, marketing wisdom, and startup energy collide? In this episode, Jay sits down with Julie Matzen to explore the journey from agency leadership to startup empowerment. With honesty, laughter, and depth, they unpack the emotional architecture of business: the fear of becoming irrelevant, the power of validation, and the truth that failure isn’t a wall—it’s a lens.The conversation moves from the dangers of letting AI write your ad copy to the Gen X struggle of feeling unseen, all the way to the radical idea that access to wisdom should be affordable. Through shared metaphors, unapologetic insights, and unexpected childhood stories, Julie and Jay remind us that the real power in business—and in life—comes not from polish, but from presence."Don't let AI be your art. The paintbrush doesn't get the credit."Bio: Julie Matzen is the co-founder of Boarderline and founder of the MayDay Agency. With over 25 years in branding and digital strategy for top-tier brands, Julie now focuses on democratizing access to expert advisors for startups and mid-sized businesses. Through Boarderline, she's building a platform that empowers emerging entrepreneurs to gain real insights from the minds that helped build the world's biggest brands.📌 Key Takeaways✨ [00:14:00] – "AI can automate, but it can't validate."🧘 [00:20:00] – Insight without experience is dangerous—it’s just expensive noise.🔥 [00:36:00] – Gen X has the tools. It's time to show younger generations how to use them.🤖 [00:03:00] – AI is a mirror, not a muse.💭 [00:48:00] – Validation isn’t weakness. It’s water for the seed.📚 Chapter Timestamps🚢 [00:00] – Shifts and Ships in Business🧠 [05:00] – The Wisdom of Gen X and the Value of Lenses🪞 [10:00] – AI as Mirror, Not Muse🎭 [15:00] – The Fear of Aging Out💬 [21:00] – Validation, Vulnerability, and Starting Over📉 [30:00] – Marketing That Misses the Point🎯 [38:00] – Emotional Triggers and Human Branding📚 [48:00] – The Value of Experience🌀 [55:00] – Final Metaphors and MessagesCTA for the ShowIf this episode resonated, subscribe, review, and share it to help grow the Tree of Knowledge 🌳We explore the human experience through tragedy and triumph—with laughter, candor, and depth.🌟 Be cool and keep learning. 🌟CTA for the GuestLearn more about Julie Matzen at:https://theboarderline.cohttps://www.linkedin.com/in/julie-matzen-1696aa52Support her mission to make expert advice accessible to small businesses and emerging founders.🚀 Welcome to The Tragedy Academy PodcastDiscover stories of resilience, redemption, and the human spirit.🎧 Podcasting Made Easy: https://bit.ly/3LSCBh5📲 Riverside Recording Studio: https://bit.ly/3ImjNWD👕 Grab Jay’s Gear: https://bit.ly/431MLD5📘 Bookshop Picks: https://bit.ly/42pPHcv✅ Subscribe: https://www.youtube.com/channel/UCEUXqlregig6vcrvuVNGlKg📱 Follow UsInstagram: https://instagram.com/tragedyacademystudios.comFacebook: https://facebook.com/tragedyacademystudiosTwitter: https://twitter.com/TragedyacademystudiosTikTok: https://tiktok.com/@tragedyacademystudios💖 Support UsPayPal: https://www.paypal.com/donate?hosted_button_id=YMU9L4TBWX6AGBuy Me a Coffee: https://www.buymeacoffee.com/tragedyacademy
“From Wine Culture to Wake-Up Call: Jenn’s Realignment”
The Tragedy Academy
47 minutes
6 months ago
“From Wine Culture to Wake-Up Call: Jenn’s Realignment”
🎧 In this episode of The Tragedy Academy Podcast, Jay speaks with Jenn Bouler — known on Instagram as “Jenn with two Ns” — about the unseen layers of addiction, the masks we wear to fit in, and what happens when you finally take yours off. 🎙️✨ Jenn’s story isn’t marked by trauma or chaos, making it resonate even deeper. A happy childhood. A solid career. A beautiful son. And yet, beneath the surface, alcohol crept in not to numb the pain… but to mute the pressure of perfection. In this episode, she shares what it means to hit a “high bottom,” how the wine-mom culture glamorizes escape, and what finally drove her to reclaim her identity from behind the bottle.With candor, heart, and Jay’s signature mix of humor and insight, this conversation dives deep into the cultural constructs of “normal” drinking, the shame that lingers behind the scenes, and the power of showing up for yourself, one sober day at a time. From grocery store wine planning to white-chip meetings, Jenn’s path reminds us: the real you is always worth meeting.🔑 Key Takeaways:🐾 [00:03:22] “Becky” — Jenn’s drinking alter ego — gave her temporary escape, but not real freedom🍷 [00:16:58] Planning for weekend drinking is a red flag we normalize in middle-class culture💔 [00:28:38] Friends and family lovingly noticed before she did: “You’re drinking more every time I visit.”👩👦 [00:30:03] Her son, just five at the time, became her biggest reason for change💡 [00:35:04] “I came for my son. I stayed for me.” — How a support meeting changed her entire frame👤 Guest Bio:Jenn Bouler is a Tampa-based mom, sales rep, indoor cycling instructor, and founder of Jen Walks Dogs, a business built on joy and connection. Eight years sober as of 2025, she shares her journey of recovery and self-discovery with refreshing honesty. A Midwest native with a big heart and a contagious smile, Jenn lives her life with passion, presence, and a deep desire to help others feel less alone.📣 CTA for Guest:Want to follow Jenn’s journey? Connect with her on:Instagram: • @jenn_bouler • @jenn_b_spin (Indoor Cycling) • @jenn_walks_dogs (Dog Walking)Whether on a bike, a sidewalk, or holding space in her community, Jenn radiates truth and transformation. Follow her for daily reminders that growth can be graceful, and joy is always worth chasing. 🐶💛🚴♀️🌀 Conclusion: This episode isn’t just about sobriety but sovereignty. About taking back your life, one intentional breath at a time. Thank you, Jenn, for being a lighthouse.🎧 Tune in next week for another honest, heart-opening episode of The Tragedy Academy Podcast.Be cool and keep learning. 🌿🕊️🚀 Welcome to The Tragedy Academy Podcast 🚀Discover stories of resilience, redemption, and the human spirit. Hosted with empathy and humor, we share inspiring narratives that blend wisdom and wit, offering insights, laughter, and growth. Join our community and connect through shared experiences.🎧 Podcasting Made Easy: Build your site with https://bit.ly/3LSCBh5📲 Upgrade Your Recording: Riverside.FM https://bit.ly/3ImjNWD👕 Get the Gear: Loved Jay’s t-shirt? Grab it at Into the AM: https://bit.ly/431MLD5📘 Expand Your Mind: Check out our favorite reads! https://bit.ly/42pPHcv✅ Subscribe:https://www.youtube.com/channel/UCEUXqlregig6vcrvuVNGlKg📱 Follow Us:Instagram:https://instagram.com/tragedyacademystudios.comFacebook:https://facebook.com/tragedyacademystudiosTwitter:https://twitter.com/TragedyacademystudiosTikTok:https://tiktok.com/@tragedyacademystudios💖 Support Us: Please help us continue bringing meaningful content by donating via PayPal: https://www.paypal.com/donate?hosted_button_id=YMU9L4TBWX6AG or Buy Me a Coffee: https://www.buymeacoffee.com/tragedyacademy.
The Tragedy Academy
What happens when creative power, marketing wisdom, and startup energy collide? In this episode, Jay sits down with Julie Matzen to explore the journey from agency leadership to startup empowerment. With honesty, laughter, and depth, they unpack the emotional architecture of business: the fear of becoming irrelevant, the power of validation, and the truth that failure isn’t a wall—it’s a lens.The conversation moves from the dangers of letting AI write your ad copy to the Gen X struggle of feeling unseen, all the way to the radical idea that access to wisdom should be affordable. Through shared metaphors, unapologetic insights, and unexpected childhood stories, Julie and Jay remind us that the real power in business—and in life—comes not from polish, but from presence."Don't let AI be your art. The paintbrush doesn't get the credit."Bio: Julie Matzen is the co-founder of Boarderline and founder of the MayDay Agency. With over 25 years in branding and digital strategy for top-tier brands, Julie now focuses on democratizing access to expert advisors for startups and mid-sized businesses. Through Boarderline, she's building a platform that empowers emerging entrepreneurs to gain real insights from the minds that helped build the world's biggest brands.📌 Key Takeaways✨ [00:14:00] – "AI can automate, but it can't validate."🧘 [00:20:00] – Insight without experience is dangerous—it’s just expensive noise.🔥 [00:36:00] – Gen X has the tools. It's time to show younger generations how to use them.🤖 [00:03:00] – AI is a mirror, not a muse.💭 [00:48:00] – Validation isn’t weakness. It’s water for the seed.📚 Chapter Timestamps🚢 [00:00] – Shifts and Ships in Business🧠 [05:00] – The Wisdom of Gen X and the Value of Lenses🪞 [10:00] – AI as Mirror, Not Muse🎭 [15:00] – The Fear of Aging Out💬 [21:00] – Validation, Vulnerability, and Starting Over📉 [30:00] – Marketing That Misses the Point🎯 [38:00] – Emotional Triggers and Human Branding📚 [48:00] – The Value of Experience🌀 [55:00] – Final Metaphors and MessagesCTA for the ShowIf this episode resonated, subscribe, review, and share it to help grow the Tree of Knowledge 🌳We explore the human experience through tragedy and triumph—with laughter, candor, and depth.🌟 Be cool and keep learning. 🌟CTA for the GuestLearn more about Julie Matzen at:https://theboarderline.cohttps://www.linkedin.com/in/julie-matzen-1696aa52Support her mission to make expert advice accessible to small businesses and emerging founders.🚀 Welcome to The Tragedy Academy PodcastDiscover stories of resilience, redemption, and the human spirit.🎧 Podcasting Made Easy: https://bit.ly/3LSCBh5📲 Riverside Recording Studio: https://bit.ly/3ImjNWD👕 Grab Jay’s Gear: https://bit.ly/431MLD5📘 Bookshop Picks: https://bit.ly/42pPHcv✅ Subscribe: https://www.youtube.com/channel/UCEUXqlregig6vcrvuVNGlKg📱 Follow UsInstagram: https://instagram.com/tragedyacademystudios.comFacebook: https://facebook.com/tragedyacademystudiosTwitter: https://twitter.com/TragedyacademystudiosTikTok: https://tiktok.com/@tragedyacademystudios💖 Support UsPayPal: https://www.paypal.com/donate?hosted_button_id=YMU9L4TBWX6AGBuy Me a Coffee: https://www.buymeacoffee.com/tragedyacademy
