Bringing you insights, stories, and strategies from the heart of the industry. Whether you’re a trade professional, a marketing expert, or somewhere in-between–this is the place for you.
We’re here for the big ideas, the game changers, and the everyday successes. At the Trademarke: we’re with the trades, and for the trades.
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Bringing you insights, stories, and strategies from the heart of the industry. Whether you’re a trade professional, a marketing expert, or somewhere in-between–this is the place for you.
We’re here for the big ideas, the game changers, and the everyday successes. At the Trademarke: we’re with the trades, and for the trades.
Data Done Right: Mike Zeppetello’s Blueprint for CRM Culture
The TradeMarke
36 minutes 5 seconds
3 months ago
Data Done Right: Mike Zeppetello’s Blueprint for CRM Culture
In this episode of The TradeMarke Podcast, hosts Sarah Ghirardo and Eric Thomas sit down with Mike Zeppetello from Powerhouse Consulting Group to explore the role of data integrity, CRM strategy, and Marketing Pro in driving real growth for home service companies.
Mike shares his journey from growing up in a family handyman business to leading marketing strategy at Powerhouse. He breaks down why trades businesses must stop seeing their CRM as a digital filing cabinet and start treating it like the central nervous system of their operations.
Whether you're using ServiceTitan, Marketing Pro, or another CRM, you’ll learn:
Why your data might be hurting your marketing more than helping
How to build a data-driven culture across CSRs, techs, and comfort advisors
The top campaigns to automate right now for retention and remarketing
How to avoid bad customer experiences with misfired emails or SMS
When (and why) to bring in experts like Powerhouse to optimize your setup
If you're serious about scaling your HVAC, plumbing, or electrical business with smarter, more strategic marketing—this one’s for you.
The TradeMarke
Bringing you insights, stories, and strategies from the heart of the industry. Whether you’re a trade professional, a marketing expert, or somewhere in-between–this is the place for you.
We’re here for the big ideas, the game changers, and the everyday successes. At the Trademarke: we’re with the trades, and for the trades.
