Bringing you insights, stories, and strategies from the heart of the industry. Whether you’re a trade professional, a marketing expert, or somewhere in-between–this is the place for you.
We’re here for the big ideas, the game changers, and the everyday successes. At the Trademarke: we’re with the trades, and for the trades.
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Bringing you insights, stories, and strategies from the heart of the industry. Whether you’re a trade professional, a marketing expert, or somewhere in-between–this is the place for you.
We’re here for the big ideas, the game changers, and the everyday successes. At the Trademarke: we’re with the trades, and for the trades.
Break the Doom Loop: The 3-Part Marketing Mix Trades Pros Miss
The TradeMarke
53 minutes
1 week ago
Break the Doom Loop: The 3-Part Marketing Mix Trades Pros Miss
The Trademarke Podcast welcomes Ryan Chute of Wizard of Ads for a masterclass in trades marketing—from HVAC to plumbing and electrical. Hosts Sarah Ghirardo and Eric Thomas dig into why most contractors get stuck choosing between branding and lead gen, and how a three-part marketing mix (brand messaging, calls-to-action, and points of entry) outperforms click-chasing campaigns.
Ryan explains the “paint the door orange” approach to stand out on search, why audio and frequency still move markets, and how to write campaignable messages that pass Broca the bouncer and live rent-free in Club Imagination. You’ll hear real-world riffs on ditching “$29 tune-ups” for offers people actually understand (hello, Noisy Door Special), adding branded chunks to improve non-branded PPC performance, and avoiding the doom loop by keeping 30%+ of spend on brand. We also touch on PPC fraud/bots, PMAX skepticism, and why radio + social mass media still win when your frequency is right.
Perfect for owners, marketers, and GMs in home services, this episode gives you the language, levers, and frequency needed to build brand equity, lower CAC, and drive the second sale.
The TradeMarke
Bringing you insights, stories, and strategies from the heart of the industry. Whether you’re a trade professional, a marketing expert, or somewhere in-between–this is the place for you.
We’re here for the big ideas, the game changers, and the everyday successes. At the Trademarke: we’re with the trades, and for the trades.
