Chapter 11 – Transparency and Communication

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The Traceability Playbook

TrusTrace

16 episodes

2 days ago

Audiobook of the Traceability Playbook which was originally published by TrusTrace, Fashion For Good and Fashion Revolution. The audiobook is a production from TrusTrace. Download: https://trustrace.com/traceability-playbook-fashion-supply-chains We discuss the business drivers for traceability in fashion including regulations, consumer trends and the global push for sustainable development. There are case studies from popular fashion brands, and it will also introduce the levels of traceability. To listen to the chapters in order, please choose "Oldest to Newest" under the Sort option.

Documentary

Society & Culture

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Documentary

Society & Culture

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Chapter 11 – Transparency and Communication

The Traceability Playbook

6 minutes 2 seconds

2 years ago

Chapter 11 – Transparency and Communication

Communicating product-specific impact data to consumers is no mean feat — even the biggest brands in the world struggle to get it right. This is because brands are attempting to condense and simplify incredibly complex information, and lots of it.

This chapter zooms into greenwashing with some tips on how to avoid from Fashion Revolution. It features an interview with Akhil Sivanandan from Green Story as we asked him about communicating product specific impact data.