In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Chris Cote, founder and president of Scentco to the show.
On the show, Cote unpacks the exact moment the idea of scented pencils struck him and what he did next. He shares the complexities involved in finding the perfect scent for every product, and how he overcame some early speed bumps in the business. From there, Cote tells Albritton about how a group of entrepreneurial school kids opened up an entirely new sales channel for Scentco. Finally, the conversation moves from the psychology of scent in marketing to the launch of Scentco's new Bedtime Defenderz brand.
