In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes Anand Dhirmalani to the show. Dhirmalani is an expert in the As Seen On TV space and is collaborating with Albritton on the launch of a new brand: Lil Wish Lanterns.

On the show, Dhirmalani shares his journey from Fushigi to Pillow Pets and his recent success with KickerBall. Additionally, he delves into the differences between As Seen on TV and the traditional toy space and how influencers can help to boost sales.

Finally, Albritton and Dhirmalani unwrap their plans for Lil Wish Lanterns as they take a deep dive into the background, concept, and development of the new property. Check out the new episode below and be sure to back Lil Wish Lanterns on Kickstarter for a chance at early bird exclusives.