In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes Nick Christensen of Threepipe Reply to the show. Christensen is a managing partner and head of Amazon at the company, helping clients like TOMY, VTech, and Mookie Toys maximize their Amazon selling strategy.

On the show, Albritton and Christensen discuss the effect of Amazon on the traditional “try me” motivator for toy sales and delve into some of Amazon’s best tools for building brands within the site, When asked if there are specific toy categories that sell better than others, Christensen provides insight that may surprise you and shares the key points of data that toy and game manufacturers should be paying attention to in order to increase sales.