Welcome to The Tourism Teacher! Hosted by seasoned tourism pro Andi Jaspersen, this podcast is designed to help unveil the inner workings and acronyms in the world of tourism and destination marketing. With years of experience on both the destination and vendor side, Andi is here to teach you everything you need to know to succeed in your career. If you're new to the industry or simply looking to refresh your grasp on the basics and lingo, you've come to the right place. Take your seats, open your notebooks, and get ready to become the industry’s next tourism expert.
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Welcome to The Tourism Teacher! Hosted by seasoned tourism pro Andi Jaspersen, this podcast is designed to help unveil the inner workings and acronyms in the world of tourism and destination marketing. With years of experience on both the destination and vendor side, Andi is here to teach you everything you need to know to succeed in your career. If you're new to the industry or simply looking to refresh your grasp on the basics and lingo, you've come to the right place. Take your seats, open your notebooks, and get ready to become the industry’s next tourism expert.
Our latest episode of the Tourism Teacher features our inaugural guest, Adam Stoker, the CEO and President of Relic. Adam and Andi talk about what the four types of media are and how destinations can best use them in their marketing strategies. It is important to remember that each type of media has its unique advantages and limitations and a good marketing plan should include elements of all four: paid, earned, shared and owned.
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The Tourism Teacher is a part of the Destination Marketing Podcast Network. It is hosted by Andi Jaspersen and produced by Relic.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
The Tourism Teacher
Welcome to The Tourism Teacher! Hosted by seasoned tourism pro Andi Jaspersen, this podcast is designed to help unveil the inner workings and acronyms in the world of tourism and destination marketing. With years of experience on both the destination and vendor side, Andi is here to teach you everything you need to know to succeed in your career. If you're new to the industry or simply looking to refresh your grasp on the basics and lingo, you've come to the right place. Take your seats, open your notebooks, and get ready to become the industry’s next tourism expert.
