In this episode of the Tourism Chat Show, host Michelle continues the TRENZ Unpacked series, providing valuable tips and industry insights for those attending this important tourism trade event. This episode features Cess from Ngāi Tahu Tourism, an industry expert with 30 years of experience, particularly in the Asian markets.   Cess shares his journey, discusses the importance of trade channels, provides tips for new sellers, and offers valuable advice on cultural considerations and commission structures. This session is packed with strategies to build long-term relationships and successfully navigate international trade channels.   00:00 Welcome to the Tourism Chat Show 02:58 Cess's Journey in the Tourism Industry 05:44 The Importance of Trade Channels in Tourism 08:14 Navigating Trade Channels and Trends 12:45 Cultural Sensitivities in International Markets 16:26 Leveraging Trade Networks for Business Growth 18:55 Common Mistakes and Misconceptions in Trade 22:02 Balancing Trade and Direct Business 23:16 Seasonality and International Markets 25:06 Cultural Sensitivity in Tourism 27:13 The Future of Trade Channels 31:28 Maximizing Trade Channel Potential 33:37 Effective Follow-Up Strategies 37:21 Conclusion and Final Thoughts   This episode is brought to you with the support of Tourism Industry Aotearoa and the TRENZ Events team.  If you'd like to register to come to TRENZ in 2025, please click here for details https://www.trenz.co.nz/trenz/sellers _______________ Powered by https://www.destinatenz.com  If you, or someone you work with has a great tourism story to share, and would like to come onto the show, please get in touch! This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support The Tourism Chat Show is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰 Today's Guest: Cecil Potatau - https://www.linkedin.com/in/cecil-potatau-b7075063/ Ngai Tahu Tourism - https://www.ngaitahutourism.co.nz/  Resources and Links to connect with us: Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ Say hi to us on social: Instagram: https://www.instagram.com/thetourismchatshow Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/ Website: www.destinatenz.com If you'd like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast