In this episode of the Tourism Chat Show's 'TRENZ Unpacked' series, host Michelle welcomes Craig Wilson, a veteran mentor for the TRENZ new exhibitor programme. Craig shares expert advice for first-time exhibitors, highlighting how to prepare marketing materials, make the most of networking and formal appointments, and the importance of post-TRENZfollow-ups. He also discusses the mentoring programme, offering insights to ensure new exhibitors have a successful engagement at TRENZ. Tune in to learn valuable tips from Craig's extensive experience in the tourism industry.   00:00 Welcome to the Tourism Chat Show 00:21 Introduction to Craig Wilson and TRENZ Unpacked 01:08 Maximizing Your TRENZ Opportunities 01:30 Importance of the Mentoring Program 02:26 Interview with Craig Wilson 04:15 Common Mistakes and Tips for Exhibitors 05:34 Trade Pricing and Networking Strategies 10:46 Building Meaningful Relationships at TRENZ 15:44 Success Stories and Final Advice 17:25 Conclusion and Farewell   __________________________________ Powered by https://www.destinatenz.com  If you, or someone you work with has a great tourism story to share, and would like to come onto the show, please get in touch! This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support The Tourism Chat Show is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰 Today's Guest: Craig Wilson - https://www.linkedin.com/in/craig-wilson-46615210/   Quality Tourism Development - https://www.linkedin.com/company/quality-tourism-development-ltd/ Resources and Links to connect with us: Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ Say hi to us on social: Instagram: https://www.instagram.com/thetourismchatshow Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/ Website: www.destinatenz.com If you'd like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast