In this episode of the Tourism Chat Show, host Michelle welcomes Will Cannon, an Experience Supervisor at Weta Unleashed and the 2024 Young Tourism Export Council Rising Star Award winner.   Will discusses the significant influence of Gen Z in tourism, offering insights on how businesses can attract this dynamic audience. He emphasises the importance of sustainability, transparency, and inclusiveness in engaging Gen Z both as visitors and employees.   Will also shares his journey in the tourism industry and provides actionable advice for future planning, making this an episode filled with valuable takeaways for tourism professionals.   00:00 Welcome to the Tourism Chat Show 00:25 Introducing Will Cannon: Rising Star in Tourism 02:08 Will's Journey in the Tourism Industry 07:51 The Potential of Gen Z in Tourism 12:01 Engaging Gen Z: Insights and Strategies 19:35 Brands and Trends Shaping the Future 24:15 Creating Memorable Experiences at Weta Unleashed 27:53 Final Thoughts and Advice for Tourism Businesses   ___________________ Powered by https://www.destinatenz.com  If you, or someone you work with has a great tourism story to share, and would like to come onto the show, please get in touch! This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support The Tourism Chat Show is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰 Today's Guest: Will Cannon: https://www.linkedin.com/in/will-cannon-568807323/  Weta Unleashed: https://tours.wetaworkshop.com/unleashed/tickets/  Resources and Links to connect with us: Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ Say hi to us on social: Instagram: https://www.instagram.com/thetourismchatshow Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/ Website: www.destinatenz.com If you'd like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast