A creative engagement, communications and brand reputation agency.
The legacy media is mainly online but hard to access to micro and small businesses. He wants to educate the market (micro & small businesses) that they can access mainstream media as well; to tell their stories.
He feels too many business owners beat themselves up over mistakes, when they should forget about it.
Next 5 years - they want to have validated the model, growing fast, self-financed and fastest growing financial services. He has the ambition to build a business to £100m revenue.
He is proud of the quality of his management team. He has never used a Head Hunter. He does not like finish products. Only one has worked in PR before, out of 55 staff.
Pathos is developing 2 AI tools for his clients.
He tends not to read traditional business books. Currently reading The Thinking Machine by Jenson Huang - about how a video game designer conquered the market for AI hardware.
If he had £100m, he would invest it in Pathos.
He never likes to give business advice to others unless they ask. He says it is just his perspective.
Connect with Omar on Linkedin: https://www.linkedin.com/in/omar-e-hamdi/?originalSubdomain=uk
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From
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