Private Equity (PE) firms are buying marcomm companies — but what does that mean for your agency? In this episode, Tobinleff partner and former CPA with Ernst & Young, Chuck Gottschalk, explains what Private Equity is and how PE firms can get you a bigger payday for your business. Get answers to questions like: What is Private Equity (PE), and why would it be interested in purchasing marketing, advertising, digital, PR, and related communications agencies? What does PE look for in acquisitions, and what makes a marketing firm attractive? How does doing a deal with Private Equity increase what you’re likely to earn from a sale of your agency? What about the downsides?