Summary
Starting or growing a private practice doesn’t have to be confusing or stressful. In this episode of The Thriving Mompreneur, host Liz Kent pulls back the curtain on the exact steps she wishes she had when she first launched her own practice.
From nailing down your niche to setting up systems that save time and stress, she shares how to create a business that feels good, works with your family life, and actually attracts the clients you want to serve. Whether you’re just starting out or ready to scale, this conversation will leave you with practical steps and a whole lot more confidence in building your dream practice.
Key Takeaways
Timing matters: The start of a new season (like back-to-school) is a natural opportunity to reset business goals and routines.
Get clear on your ideal client: Tailoring your website and Psychology Today profile to speak directly to client pain points will immediately improve referrals.
Systems are essential: Setting up processes early prevents overwhelm, saves time, and supports sustainable growth.
Scaling looks different for everyone: Growth doesn’t always mean group practice; it can also mean refining services, raising rates, or creating new revenue streams.
Mindset is key:Shifting from “therapist” to “entrepreneur” builds confidence and clarity when making business decisions.
Quotes From the Episode
“You can create a practice that works with your life, not against it.”
“Nobody teaches you the business side in grad school—you’re left to figure it out on your own.”
“When you set up systems from the start, you give yourself freedom later.”
“Your website should speak to your client’s pain points, not just your credentials.”
“Scaling doesn’t have to mean hiring a team—it’s about building a practice that’s sustainable for you.”
Resources Mentioned
Host Liz Kent
Get your free Private Practice Blueprint Checklist here.
Profit Power Session: Free 30-minute mini-coaching session for therapists and other mompreneurs looking for support in growing or scaling their business. Book here.
Instagram: @LizKentCoaching
Website: https://www.lizkentcoaching.com/
Facebook Group: The Thriving Mompreneur Collective
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