In this episode, Liz sits down with Natalie Arsenault, a strategic planning consultant and coach who specializes in helping women entrepreneurs find their "why."

Natalie shares her journey from the non-profit sector to becoming an entrepreneur and discusses how she discovered the importance of aligning with your core values and purpose. Together, they explore the common challenges that mompreneurs face, from information overload to the "hustle culture" mentality.

This conversation provides a refreshing perspective on how to build a business that truly works for your life, emphasizing the need for self-awareness, permission to do things differently, and trusting your own unique path to success.

Key Takeaways

• Finding your "why" is an ongoing journey, not a destination. Don't feel pressured to have it all figured out at once. It's an exploration that involves testing things out, tweaking your approach, and evolving over time.

• Prioritization is key, but you must prioritize according to your "why." It's easy to get caught up in all the things you could do, but knowing your core purpose provides an anchor to help you decide what to focus on and what to let go of.

• Give yourself permission to do business "your way." Much of the traditional business advice is rooted in a more masculine, hustle-focused model. As mompreneurs, it's crucial to create a business that aligns with your life, values, and capacity, not what you think it "should" look like.

• Trusting the process is essential, even if it feels slower. It can be challenging to step back from the grind, but taking time for rest and self-care doesn't mean you won't achieve your goals. It just might mean your path looks a little different than you imagined.

• Honoring your capacity is a non-negotiable. We often compare ourselves to others without knowing their reality or support systems. It's vital to accept that we can't do it all and to honor your own unique energy, resources, and circumstances.

  
  

Quotes From the Episode

• "The alignment with why can really give a lot of clarity and direction."

• "A lot of the business advice out there comes from a more masculine way of doing things. But I think what I'm observing is that it doesn't fit for a lot of us women."

• "It's about giving ourselves permission to do it our way, or I'll call it like the feminine way."

• "It's just about reevaluating what really is the core thing that matters the most."

  
  

Resources Mentioned

• Host Liz Kent

• Instagram: @LizKentCoaching

• Website: https://www.lizkentcoaching.com/

• Facebook Group: The Thriving Mompreneur Collective
  

• Guest Nathalie Arsenault

• Instagram: @align_with_why
  

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