In this episode of the Thoughts on Selling podcast, I sit down with Kerry Curran — go-to-market strategist, agency veteran, and fierce advocate for customer-centric marketing and sales. Kerry brings a unique blend of analytical rigor and empathetic leadership to every conversation, and this one’s no different.
We dig into what it really means to be customer-obsessed — and how that obsession shows up in everything from messaging to enablement to revenue alignment. Kerry shares insights from her time leading strategy at agency and consulting firms, and we talk about how B2B sellers can learn a lot from B2C when it comes to creating emotional resonance with buyers.
Key takeaways from our conversation:
The buyer is always human. Even in the most technical enterprise sale, people buy with emotion and justify with logic.
Marketing and sales must align on customer understanding. ICP, messaging, and content strategy all depend on shared insight.
Storytelling isn’t fluffy — it’s functional. Sellers need to connect the dots and craft narratives that make buyers feel seen.
Data informs, but doesn’t replace, intuition. The best GTM leaders balance analytics with experience.
Success starts with curiosity. The most impactful sellers and strategists ask better questions — of customers and of themselves.
This one’s packed with wisdom for marketers, sellers, and enablement pros who want to create deeper alignment and stronger relationships with their buyers.
🎧 Give it a listen — and let me know what resonates with you.
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