What is Dark Social in B2B Marketing?

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The Thought Leader's Handbook

Jonathan Reid

20 episodes

5 days ago

Welcome to The Thought Leaders Handbook, your guide to mastering the art of thought leadership in the B2B space. Join your host, Jonathan, founder of Reidentify, as he shares expert insights and practical strategies for building a powerful personal brand, leveraging the impact of podcasting, and positioning yourself as a trusted authority in your niche. With special guests who are thought leaders themselves, tune in to gain valuable tips, real-world examples, and inspiration to propel your journey towards becoming a purpose-led thought leader in today's competitive landscape.

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All content for The Thought Leader's Handbook is the property of Jonathan Reid and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Welcome to The Thought Leaders Handbook, your guide to mastering the art of thought leadership in the B2B space. Join your host, Jonathan, founder of Reidentify, as he shares expert insights and practical strategies for building a powerful personal brand, leveraging the impact of podcasting, and positioning yourself as a trusted authority in your niche. With special guests who are thought leaders themselves, tune in to gain valuable tips, real-world examples, and inspiration to propel your journey towards becoming a purpose-led thought leader in today's competitive landscape.

Show more...

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What is Dark Social in B2B Marketing?

The Thought Leader's Handbook

10 minutes 44 seconds

1 year ago

What is Dark Social in B2B Marketing?

In today's episode, I explore the concept of dark social and its impact on B2B marketing. I explain what dark social is, why it matters, and how it plays a significant role in the buyer's journey.

I also discuss strategies to leverage dark social through high-quality content and consistent engagement 👀

Also, shout out to Knowledge pill whose video inspired me to create this one!

Key Points:

- Understanding Dark Social

- Impact on the Buyer Journey 👥

- Dark Social Channels

- The Role of High-Quality Content

- Leveraging Podcasts for Dark Social 🎙️

- Attribution and Dark Social

Additional Resources:

Book a Call: https://www.reidentify.co/book-call

More Information on Reidentify: https://www.reidentify.co

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-reid-654566172/

Subscribe to the Podcast on YouTube: https://www.youtube.com/channel/UCnLoi5LijfELqSB_IKMlBzg

#darksocial #b2bmarketing #b2bcontentmarketing #b2bpodcasting