Does Marketing Make Us Less Human?

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The Thomistic Institute

1798 episodes

2 days ago

The Thomistic Institute exists to promote Catholic truth in our contemporary world by strengthening the intellectual formation of Christians at universities, in the Church, and in the wider public square. The thought of St. Thomas Aquinas, the Universal Doctor of the Church, is our touchstone. The Thomistic Institute Podcast features the lectures and talks from our conferences, campus chapters events, intellectual retreats, livestream events, and much more. Founded in 2009, the Thomistic Institute is part of the Pontifical Faculty of the Immaculate Conception at the Dominican House of Studies in Washington, DC.

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Does Marketing Make Us Less Human? – Dr. John-Paul Heil

The Thomistic Institute

50 minutes 52 seconds

2 days ago

Does Marketing Make Us Less Human? – Dr. John-Paul Heil

Dr. John-Paul Heil critiques modern marketing’s implicit anthropology, explaining that marketing driven by manipulation, simulation, and quantity undermines human dignity, authentic friendship, and the pursuit of truth, advocating for a vision of marketing grounded in transparency, service, and the intrinsic value of persons.

This lecture was given on October 7th, 2025, at Washington and Lee University/Virginia Military Institute.

For more information on upcoming events, visit us at thomisticinstitute.org/upcoming-events.

About the Speakers:

John-Paul Heil is a Core Fellow in history, philosophy, Catholic anthropology, English, and theology at Mount St. Mary's University. He received his PhD in history from the University of Chicago and is pursuing an MBA in marketing. He has received multiple awards from the U.S. and Italian Fulbright commissions. His writing has appeared in Time, Smithsonian, The Week, and Los Angeles Review of Books. He is the books editor at the University of Pennsylvania's Dappled Things.

Keywords: Abusive Language, Anthropological Reductionism, Aristotle, Authentic Friendship, Cicero, Empathy In Marketing, Joseph Pieper, Regenerative Agriculture, Simulation And Dissimulation, Wendell Berry