Barney O'Kelly on the human side of professional services digital marketing

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The Thinking Legal

The Marketing Legal

11 episodes

3 days ago

Hosted by David Koehne, The Thinking Legal is all about the place that the legal sector and psychology come together. David Koehne is founder of The Marketing Legal, an independent law firm and legal tech marketing agency that advises a global client base. Visit www.themarketinglegal.com for more information.

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Barney O'Kelly on the human side of professional services digital marketing

The Thinking Legal

29 minutes 54 seconds

1 year ago

Barney O'Kelly on the human side of professional services digital marketing

Barney O'Kelly, Head of Digital Marketing at AlixPartners, discusses his career journey and the role of digital marketing in professional services firms. He emphasizes the importance of building relationships and understanding the business in order to create effective marketing strategies. Barney shares his perspective on the use of AI in marketing, highlighting the need for a pragmatic approach and focusing on productivity tools rather than content generation. He also discusses the future of professional services marketing, including the strategic application of social media.

Chapters

(02:47) Digital Marketing in Professional Services

(04:10) Principles and Measurement in Marketing

(07:55) The Use of AI in Marketing

(11:16) Generating Human Interactions Successfully

(14:09) Integrating AI as an Addition to Marketing

(18:19) Approaches to Digital Marketing in Professional Services

(21:30) Steering Change in Professional Services Marketing

(23:52) Dealing with Pointless Requests and Providing Expertise

27:32 The Future of Professional Services Marketing