523. Google Ads in 2025 w/ John Sanders from RevKey

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The Testing Psychologist Podcast

Dr. Jeremy Sharp: Licensed Psychologist & Private Practice Consultant

500 episodes

3 days ago

Come check it out as Dr. Jeremy Sharp covers everything you need to know to start or grow psychological assessment services in your private practice. We talk about finances, marketing, time management, self-care, technology, and life as a mental health practitioner. Jeremy chats with successful clinicians who share their experiences in testing and private practice to give you straightforward ideas for building thriving assessment services. Dr. Sharp is a Licensed Psychologist specializing in psychological and neuropsychological testing. Over the past seven years, he has grown the Colorado Center for Assessment & Counseling from a solo practice to a multi-clinician clinic with over 1000% revenue increase. http://www.thetestingpsychologist.com

All content for The Testing Psychologist Podcast is the property of Dr. Jeremy Sharp: Licensed Psychologist & Private Practice Consultant and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

523. Google Ads in 2025 w/ John Sanders from RevKey

The Testing Psychologist Podcast

49 minutes 29 seconds

2 months ago

523. Google Ads in 2025 w/ John Sanders from RevKey

Would you rather read the transcript? Click here.

In this episode, I welcome back John Sanders, founder of RevKey, to break down what testing psychologists need to know about Google Ads in 2025. A lot has changed since John was first on the podcast five years ago—Performance Max campaigns are replacing traditional search campaigns, costs per click have shifted, AI is starting to shape the search market, and the rules for writing effective ads are more nuanced than ever. John explains how testing practices can get a strong ROI, what pitfalls to avoid, and why thinking like your clients (not like a psychologist) is key when writing ads and website copy. If you’ve ever wondered whether Google Ads are worth it for your practice, this conversation brings the numbers and strategies into focus.

Main Topics Covered

* What has changed in Google Ads over the last 5 years

* The shift from keyword-based search campaigns to Performance Max campaigns

* Why testing psychologists often have an advantage in Google Ads compared to therapy practices

* How much a private practice should expect to spend each month

* The importance of website structure and content for ad success

* Key metrics to track to know if your ads are working

* Common pitfalls that sabotage campaigns

* ROI potential for testing practices (and why it’s often higher than in therapy)

* The role of AI in search and advertising—and what’s coming next

* Advice for DIY advertisers vs. working with an agency

* Writing ad and website copy in client-friendly language

Cool Things Mentioned

* The Testing Psychologist mastermind groups and business consulting

* Reverb AI report-writing software

* RevKey (John’s company): https://revkey.com

* Google Ads Performance Max campaigns: https://support.google.com/google-ads/answer/10724817

* Google Ads ROI Calculator from RevKey (provided by John): https://revkey.com/roi-calculator

Featured Resources

I am honored to partner with two AMAZING companies to help improve your testing practice!

PAR is a long time supporter of the Testing Psychologist podcast, and I will continue to bring you featured items from their catalog! Listen to each episode for specific product recommendations and links. Learn more at www.parinc.com.

TherapyNotes is the leading EHR system for mental health practitioners. I’ve used TherapyNotes for over 10 years, and it just keeps getting better. Use this link and the promo code “testing” to get two free months and try it for yourself! www.therapynotes.com/testing

The Testing Psychologist podcast is approved for CEU’s!I’ve partnered with At Health to offer CE credits for podcast episodes! Visit this link to access current and past episodes available for CE credit. You can use code “TTP10” for a discount on ALL the course credits you purchase from At Health!