In this episode of The Terra Harvell Show, Terra is joined again by Dawson Floyd, Harper Ellis’ in-house legal and business strategist, for a brutally honest breakdown of the white label craze taking over the salon industry.

If you’ve been sold the dream of “starting your own hair line” with a cute logo and someone else’s product, this one’s for you.
Terra opens up about her own experience nearly launching white label at Harper Ellis (and why she pulled the plug), and together they dissect the real business math behind margins, control, scalability, and why white label is not a path to wealth.

This episode exposes:

• Why white labeling doesn’t lead to profit or power
• The hard truth about exit strategy (or lack thereof)
• What most salon owners don’t understand about sourcing, contracts, and control
• How trying to skip the hard parts of business leaves you broke and burned out

Salon owners: if you’re serious about building a business you can grow and eventually exit — you need this episode.

Follow & Connect:
 @theterraharvellshow | @theterraharvell | @stratasalonsystems
Guest:
 Dawson Floyd, Harper Ellis In-House Legal Strategist & Business Advisor