How to Create a 20 Million Dollar Salon with Natalie Dawson

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The Terra Harvell Show

Terra Harvell

37 episodes

1 week ago

The Terra Harvell Show is your go-to podcast for hairstylists, salon owners, and entrepreneurs looking to level up in life and business, hosted by 8-figure business owner and CEO of Harper Ellis Hair Co., Terra Harvell. Terra is a hairstylist turned business mogul who has made it her life’s mission to coach salon owners and hairstylists on how to build wealth and find their legacy. Terra’s golden rule? Put yourself in rooms with people who have already done what you want to be doing. Consider this podcast your invitation to whatever room Terra is in that day. Whether you’re still in the delusional dreamer stage or have a few entrepreneurial years under your belt- this podcast is for you. We’re learning together, holding each other accountable, and showing up regardless of how motivated we feel. Let’s build wealth together. Powered by Harper Ellis Hair Co.

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How to Create a 20 Million Dollar Salon with Natalie Dawson

The Terra Harvell Show

26 minutes 29 seconds

1 year ago

How to Create a 20 Million Dollar Salon with Natalie Dawson

In this episode of The Terra Harvell Show, you're sitting in on a hair appointment- Terra style. Listen along as Terra interviews business strategist and entrepreneur, Natalie Dawson, President and Founder of Cardone Ventures while giving her an extension move up! They dive deep into the strategies that can take your salon from a single location to a multi-million-dollar empire.

Natalie and Terra also tackle the biggest challenges salon owners face, from leadership struggles to profitability issues. They explore how to keep your best people, train them for future leadership roles, and create long-term incentives that benefit everyone involved.

This episode is packed with valuable advice on how to cast a vision big enough to inspire your team and how to develop the systems and processes to support that growth.

Key takeaways:

• Why starting with a model location is crucial for long-term success.

• How to create a commission structure that motivates and retains top talent.

• The importance of building a culture where your stylists see growth opportunities with you.

• How to craft a vision so big that your team prefers to grow with you.

• The importance of implementing systems and processes to ensure your salon runs smoothly and can scale.

• Why you should invest in your own leadership development and how that translates into business growth.

• How to avoid the trap of running an unprofitable salon and instead, hit profitability from day one.

Whether you're a salon owner looking to scale or a stylist who wants to step into a leadership role, this episode offers the tools and mindset shifts you need to create long-term success in the beauty industry.

Tune in now and discover how to lead with vision, build a high-performance team, and grow a scalable, profitable business!

Terra Harvell IG: @theterraharvell

Terra Harvall Tiktok: @theterraharvell

Harper Ellis IG: @harperellishairco

Harper Ellis TikTok: @harperellishairco

Guest speaker: Natalie Dawson

Natalie Dawson IG: @nataliedawson

Natalie Dawson TikTok: @thenataliedawson