Drop me a text and let me know what you think of this episode! The headlines claim car buyers don’t want EVs, yet Mercedes just approved a fully electric CLA and a flexible platform to support hybrids and gas models as well. We explain why platform strategy—not hype—determines winners: amortized R&D, quicker model updates, and the ability to meet demand without risking the entire company on one powertrain. We also discuss pricing pressures, tariffs, and how software services and over-the-...
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Drop me a text and let me know what you think of this episode! The headlines claim car buyers don’t want EVs, yet Mercedes just approved a fully electric CLA and a flexible platform to support hybrids and gas models as well. We explain why platform strategy—not hype—determines winners: amortized R&D, quicker model updates, and the ability to meet demand without risking the entire company on one powertrain. We also discuss pricing pressures, tariffs, and how software services and over-the-...
Smart’s Comeback, Prelude’s Return, and Shipping Shockwaves
The TechMobility Podcast
43 minutes
1 month ago
Smart’s Comeback, Prelude’s Return, and Shipping Shockwaves
Drop me a text and let me know what you think of this episode! The automotive world never stops evolving, and this week we're tracking three fascinating developments that impact everything from your daily commute to your online shopping habits. Remember the Smart car? That tiny "pregnant roller skate" that briefly captured America's imagination is making a surprising comeback—this time fully electric. Through a joint venture between Mercedes-Benz and Chinese automotive giant Geely (Volvo's p...
The TechMobility Podcast
Drop me a text and let me know what you think of this episode! The headlines claim car buyers don’t want EVs, yet Mercedes just approved a fully electric CLA and a flexible platform to support hybrids and gas models as well. We explain why platform strategy—not hype—determines winners: amortized R&D, quicker model updates, and the ability to meet demand without risking the entire company on one powertrain. We also discuss pricing pressures, tariffs, and how software services and over-the-...
