Drop me a text and let me know what you think of this episode! The headlines claim car buyers don’t want EVs, yet Mercedes just approved a fully electric CLA and a flexible platform to support hybrids and gas models as well. We explain why platform strategy—not hype—determines winners: amortized R&D, quicker model updates, and the ability to meet demand without risking the entire company on one powertrain. We also discuss pricing pressures, tariffs, and how software services and over-the-...
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Drop me a text and let me know what you think of this episode! The headlines claim car buyers don’t want EVs, yet Mercedes just approved a fully electric CLA and a flexible platform to support hybrids and gas models as well. We explain why platform strategy—not hype—determines winners: amortized R&D, quicker model updates, and the ability to meet demand without risking the entire company on one powertrain. We also discuss pricing pressures, tariffs, and how software services and over-the-...
Flexible Futures: Toyota’s Bold Bet, Algae Farms, and Wind-Powered Freight
The TechMobility Podcast
43 minutes
1 week ago
Flexible Futures: Toyota’s Bold Bet, Algae Farms, and Wind-Powered Freight
Drop me a text and let me know what you think of this episode! A familiar automotive nameplate gets a bold update. We start with Toyota’s plan to make the Corolla impossible to ignore: a low, wide, sporty design paired with a platform capable of supporting gasoline, hybrid, battery electric, or hydrogen powertrains. Instead of relying on a single future, Toyota is designing for many—shrinking engines without sacrificing power, improving aerodynamics, and using flexible manufacturing to cut le...
The TechMobility Podcast
Drop me a text and let me know what you think of this episode! The headlines claim car buyers don’t want EVs, yet Mercedes just approved a fully electric CLA and a flexible platform to support hybrids and gas models as well. We explain why platform strategy—not hype—determines winners: amortized R&D, quicker model updates, and the ability to meet demand without risking the entire company on one powertrain. We also discuss pricing pressures, tariffs, and how software services and over-the-...
