Special Guest: Ben Edwards, President and CEO at Edwards & Sender In this interview: How Ben coaches business leaders to encourage growth in their organizationsSteps leaders can take to remove habits that impede innovationCrafting a culture of continuous improvement 7 corporate habits that often stand in the way of business growthRead more about trends, thoughts, and tips on the tech industry here. Visit TechFunnel.com for more information and subscribe to our weekly...
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Special Guest: Ben Edwards, President and CEO at Edwards & Sender In this interview: How Ben coaches business leaders to encourage growth in their organizationsSteps leaders can take to remove habits that impede innovationCrafting a culture of continuous improvement 7 corporate habits that often stand in the way of business growthRead more about trends, thoughts, and tips on the tech industry here. Visit TechFunnel.com for more information and subscribe to our weekly...
S1: E6 -- Diane Grefer and Eric Newell Discuss ABM and IBM's Success Story
The TechFunnel Roundtable
26 minutes
5 years ago
S1: E6 -- Diane Grefer and Eric Newell Discuss ABM and IBM's Success Story
Special Guests: Diane Grefer, Campaign Marketing Manager for IBM and Eric Newell, Vice President of Account Based Marketing and Demand Generation at MeritDirect In this interview: How they constructed an ABM program from start to finishCommunication and strategy used to reach their goalsThe choice to include direct mail in the processChallenges encountered and lessons learned during the ABM implementationBest practices for implementing ABM into a sales planThe outcomeRead more about trends, ...
The TechFunnel Roundtable
Special Guest: Ben Edwards, President and CEO at Edwards & Sender In this interview: How Ben coaches business leaders to encourage growth in their organizationsSteps leaders can take to remove habits that impede innovationCrafting a culture of continuous improvement 7 corporate habits that often stand in the way of business growthRead more about trends, thoughts, and tips on the tech industry here. Visit TechFunnel.com for more information and subscribe to our weekly...
