We all heard a collective groan as Citroen announced the price of their debut vehicle in India -- the C5 Aircross SUV, at just shy of Rs 30 lac, ex-showroom. It's a premium vehicle, but is it really overpriced, or just a matter of managing expectations? We spoke to Ishaan Bharadwaj, a blogger, journalist, entrepreneur and affecter of a Rajouri Garden accent, about why he thinks everybody else is wrong. At least two cats make an appearance in this podcast.