Jason Eubanks, Co-Founder and CEO of Aurasell, shares the path that led him from a small town in rural Ohio to building one of the most ambitious AI-driven CRM platforms on the market. His journey reveals how limited opportunity can spark relentless ambition and how early lessons in persistence shaped the mindset of a founder willing to take on giants.

Key Takeaways

• A clear purpose often starts from simple beginnings that demand creativity and discipline.

• The hardest experiences can build the confidence to face uncertainty without fear.

• Great products are born when you question accepted norms and rebuild from first principles.

• Growth happens when you move before comfort arrives.

• Progress depends on focusing on the next meaningful step rather than the entire mountain ahead.

Timestamped Highlights

[01:49] Growing up in a small Ohio town where college was rare

[05:58] Discovering technology after realizing civil engineering wasn’t the right fit

[11:17] Researching careers in a library and choosing a future in tech and sales

[17:16] Early family struggles that shaped resilience and perspective

[22:57] Building Aurasell to challenge entrenched enterprise software

[26:57] The lesson every ambitious professional needs to hear about taking risks early

A Line That Stuck

“I’ve already seen what it’s like to lose everything. So when you’ve been there, the idea of taking a big risk doesn’t feel so scary anymore.”

Pro Tips

Seek situations that stretch you. Every challenge adds another layer of experience that will serve you later.

Call to Action

If this story pushed you to think differently about risk and growth, follow the show for more founder conversations that reveal what it takes to build something lasting in tech.