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THE TECH MARKETING PODCHAT
Gwen Lafage
26 episodes
1 week ago
Not an interview, a conversation! Casual chats with the best tech marketers in the Nordics, Europe and beyond. Marketing stories and learnings behind the most successful tech companies Hosted by Gwen Lafage.
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Marketing
Business
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All content for THE TECH MARKETING PODCHAT is the property of Gwen Lafage and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Not an interview, a conversation! Casual chats with the best tech marketers in the Nordics, Europe and beyond. Marketing stories and learnings behind the most successful tech companies Hosted by Gwen Lafage.
Show more...
Marketing
Business
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Winning on social media with video with Jonna Ekman (Marketing Director at Storykit)
THE TECH MARKETING PODCHAT
26 minutes 37 seconds
4 years ago
Winning on social media with video with Jonna Ekman (Marketing Director at Storykit)

Jonna Ekman is Marketing Director at Storykit. With a background as a journalist, she knows a thing or two about creating content and engaging audiences at first glance. Storykit is revolutionizing how businesses create video, through its smart platform for video creation. They provide an easy tool for everyone to tell engaging stories with videos.

We talked about the emergence of videos to engage audiences and why video is key to winning on social media. We discussed how to approach video creation, and how not every single piece of  animated content needs to be overly produced or overly expensive. Video can be scary, but Jonna explains why it shouldn't and how everyone can become a creator. We also discussed webinars to create dialogues with audiences, bring value and create connections without always pitching. 

Welcome to the post-text future!

THE TECH MARKETING PODCHAT
Not an interview, a conversation! Casual chats with the best tech marketers in the Nordics, Europe and beyond. Marketing stories and learnings behind the most successful tech companies Hosted by Gwen Lafage.