The 3 Es concept: Educate, Entertain, Enlighten with Ling Koay

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THE TECH MARKETING PODCHAT

Gwen Lafage

26 episodes

4 days ago

Not an interview, a conversation! Casual chats with the best tech marketers in the Nordics, Europe and beyond. Marketing stories and learnings behind the most successful tech companies Hosted by Gwen Lafage.

Marketing

Business

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Marketing

Business

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The 3 Es concept: Educate, Entertain, Enlighten with Ling Koay

THE TECH MARKETING PODCHAT

26 minutes 29 seconds

4 years ago

The 3 Es concept: Educate, Entertain, Enlighten with Ling Koay

Ling Koay is CMO at Oneflow.
Oneflow offers an all-in-one e-contract platform with integrated e-signing tool. Ling is a passionate and energetic marketer who loves pushing boundaries. First a copywriter, she knows how to harness the power of copy and content for b2b tech companies.

We talked about her love for marketing, her passion for content and her approach to social media. She also believes our kids can teach us a lot about marketing!
We also discussed how she has been growing a world-class marketing team at Oneflow. As 2020 has been a challenging year for many companies and marketers, we looked into some of the learnings and what's coming for us in 2021.