Have a great point of view to add? Send us a text with your thoughts! Data first, AI everywhere. In this week's episode of The Tech Marketing Podcast Jon Busby and regular guest Seb Tyack, Managing Director, Twogether Channel Solutions to welcome Divya Rajagopalan, Senior Director, Alliances & Channel Digital Innovation & Transformation at ServiceNow. Divya’s playbook starts with KPIs and adoption metrics, then layers generative, agentic AI into every PRM touchpoint. She tackles the i...
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Have a great point of view to add? Send us a text with your thoughts! Data first, AI everywhere. In this week's episode of The Tech Marketing Podcast Jon Busby and regular guest Seb Tyack, Managing Director, Twogether Channel Solutions to welcome Divya Rajagopalan, Senior Director, Alliances & Channel Digital Innovation & Transformation at ServiceNow. Divya’s playbook starts with KPIs and adoption metrics, then layers generative, agentic AI into every PRM touchpoint. She tackles the i...
138 | Driving B2B impact through smarter signals and stronger teams
The Tech Marketing Podcast
48 minutes
7 months ago
138 | Driving B2B impact through smarter signals and stronger teams
Have a great point of view to add? Send us a text with your thoughts! Signals over leads. Talent over tech. Confidence over conformity. Therese Parkes, Vice President, Global Market Development and Growth at Udacity, is welcomed back on this week's episode of The Tech Marketing Podcast. With insights sharpened by her shift from tech giant advisory roles to hands-on enterprise transformation. Therese and Jon explore how the B2B buyer journey is changing, why signals matter more tha...
The Tech Marketing Podcast
Have a great point of view to add? Send us a text with your thoughts! Data first, AI everywhere. In this week's episode of The Tech Marketing Podcast Jon Busby and regular guest Seb Tyack, Managing Director, Twogether Channel Solutions to welcome Divya Rajagopalan, Senior Director, Alliances & Channel Digital Innovation & Transformation at ServiceNow. Divya’s playbook starts with KPIs and adoption metrics, then layers generative, agentic AI into every PRM touchpoint. She tackles the i...
