Have a great point of view to add? Send us a text with your thoughts! Data first, AI everywhere. In this week's episode of The Tech Marketing Podcast Jon Busby and regular guest Seb Tyack, Managing Director, Twogether Channel Solutions to welcome Divya Rajagopalan, Senior Director, Alliances & Channel Digital Innovation & Transformation at ServiceNow. Divya’s playbook starts with KPIs and adoption metrics, then layers generative, agentic AI into every PRM touchpoint. She tackles the i...
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Have a great point of view to add? Send us a text with your thoughts! Data first, AI everywhere. In this week's episode of The Tech Marketing Podcast Jon Busby and regular guest Seb Tyack, Managing Director, Twogether Channel Solutions to welcome Divya Rajagopalan, Senior Director, Alliances & Channel Digital Innovation & Transformation at ServiceNow. Divya’s playbook starts with KPIs and adoption metrics, then layers generative, agentic AI into every PRM touchpoint. She tackles the i...
136 | Building confidence: The power of communication & storytelling
The Tech Marketing Podcast
54 minutes
8 months ago
136 | Building confidence: The power of communication & storytelling
Have a great point of view to add? Send us a text with your thoughts! Effective storytelling is at the heart of impactful B2B marketing. Jump into this week's episode of The Tech Marketing Podcast to hear Rebecca Mackenzie, Global Director of Product Marketing at Salesforce. Hear Rebecca explain how cultural differences shape communication, how to tailor messaging for different audiences, and why confidence is the game-changer in marketing and leadership. Whether you're speaking to a global a...
The Tech Marketing Podcast
Have a great point of view to add? Send us a text with your thoughts! Data first, AI everywhere. In this week's episode of The Tech Marketing Podcast Jon Busby and regular guest Seb Tyack, Managing Director, Twogether Channel Solutions to welcome Divya Rajagopalan, Senior Director, Alliances & Channel Digital Innovation & Transformation at ServiceNow. Divya’s playbook starts with KPIs and adoption metrics, then layers generative, agentic AI into every PRM touchpoint. She tackles the i...
