Have a great point of view to add? Send us a text with your thoughts! Data first, AI everywhere. In this week's episode of The Tech Marketing Podcast Jon Busby and regular guest Seb Tyack, Managing Director, Twogether Channel Solutions to welcome Divya Rajagopalan, Senior Director, Alliances & Channel Digital Innovation & Transformation at ServiceNow. Divya’s playbook starts with KPIs and adoption metrics, then layers generative, agentic AI into every PRM touchpoint. She tackles the i...
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Have a great point of view to add? Send us a text with your thoughts! Data first, AI everywhere. In this week's episode of The Tech Marketing Podcast Jon Busby and regular guest Seb Tyack, Managing Director, Twogether Channel Solutions to welcome Divya Rajagopalan, Senior Director, Alliances & Channel Digital Innovation & Transformation at ServiceNow. Divya’s playbook starts with KPIs and adoption metrics, then layers generative, agentic AI into every PRM touchpoint. She tackles the i...
Have a great point of view to add? Send us a text with your thoughts! In this episode of The Tech Marketing Podcast, seasoned CMO, Siew Ting Foo, joins us again to discuss her recently authored book: 'Building brands with soul: The CMO playbook'. Discover how purposeful brands drive emotional connections, inspire progress, and deliver societal impact. Dive into actionable frameworks for creating soulful marketing strategies, fostering internal and external communities, and navigating o...
The Tech Marketing Podcast
Have a great point of view to add? Send us a text with your thoughts! Data first, AI everywhere. In this week's episode of The Tech Marketing Podcast Jon Busby and regular guest Seb Tyack, Managing Director, Twogether Channel Solutions to welcome Divya Rajagopalan, Senior Director, Alliances & Channel Digital Innovation & Transformation at ServiceNow. Divya’s playbook starts with KPIs and adoption metrics, then layers generative, agentic AI into every PRM touchpoint. She tackles the i...
