Welcome to yet another exciting episode of the manufacturing podcast series, "Let's Hark." In this episode, Ashutosh Shukla, our Automotive Business Consultant for Customer Experience and Aftersales, will discuss Direct-to-Consumer (D2C) sales i.e., the method by which manufacturers sell their products directly to customers instead of using middlemen like dealerships. Ashutosh also gave us a briefing on the advantages of direct-to-consumer (D2C) sales for manufacturers, including how it can boost sales margins per vehicle, enhance customer experiences and insights, and cut costs by operating fewer showrooms. Furthermore, highlighting how most OEMs have fully embraced the direct-to-consumer strategy or online form where it is obvious for both manufacturers and consumers.