Follow Peter on LinkedIn: https://www.linkedin.com/in/peterloving/

UserActive: https://www.useractive.io/

In this episode of The Tech Founders Podcast, I am talking to Peter Loving of UserActive.

In this conversation, we took an unfiltered dive into a design agency business model.

UserActive has driven remarkable results for their clients, including bumping the conversion rate from a free trial to paid for one client from 18 to 26 percent. This resulted in the client adding over $330K in ARR in just a few months.

Peter provided a ton of value by sharing how he and his team work at UserActive, how they set up client engagements, and their pricing models.

Expect to learn about:

• What KPIs UserActive targets to increase revenue for their customers

• Creating an agency business model that is flexible based on market needs

• A multi-channel marketing approach to diversify client acquisition

I hope you enjoy the episode!