
In this episode of the Tech Tony Podcast, Tony chats with Tim Tompkins, a fellow small business owner, about their hands-on experiences in the ever-changing world of digital marketing. Both Tony and Tim dive into the strategies they use for their own businesses, focusing on practical, data-driven approaches that any small business can adopt.
Tim shares his decision to move away from social media and instead focus on tools like Google Ads and CallRail for more targeted marketing. He explains how these strategies help him connect with the right customers at the perfect moment, all while keeping marketing efforts streamlined and effective. Tony adds his own insights into using responsive display ads and how they both leverage data to make informed marketing decisions that lead to real growth.