Most people think life insurance is only about protecting income, but one of the most powerful ways to position it is around their mortgage. In this episode, Colter shares how he went from struggling to sell a handful of life apps a year to writing over 200 by using the “mortgage protection play.” We talk about why the best time to bring it up is when someone’s buying a home, how to frame coverage so it feels simple and doable, and how to open conversations in a way that gets customers reflecting instead of brushing you off. If you want your team members consistently selling 100+ life apps a year, this strategy is a game changer.

#LifeInsuranceSales #MortgageProtection #InsuranceTraining #TMP #StateFarmAgent #InsuranceAgent #StateFarm #TeamMemberPerspective

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