Why do we do one thing, rather than another?  Why do we sometimes struggle to commit to certain kinds of behaviour, whereas others come naturally?  Why do we procrastinate and self-sabotage?  Once you've understood how the Winner Takes All mechanism works in your mind, as well as the "mind" of our 400 million year-old ancestor, C. elegans (aka: the nematode, or roundworm) you'll be on your way to understanding all of the above. As well as the Five of Wands archetype ;-) Links:  Journey of the Mind: How Thinking Emerged from Chaos (by Ogi Ogas and Sai Gaddam) Ogi Ogas interview with Michael Shermer Chaise Longue by Wetleg