From claims like "Made with recycled products" to pictures of a rainforest on the label, the image of environmentalism is everywhere in advertising today. Similarly, more consumers are trying to make environmentally conscious purchasing decisions than ever. To do so, though, they need to be able to know which products are actually produced in an environmentally-sustainable manner. Many products and events are advertised using 'green' themes while not actually using 'green' practises - in a process called "Greenwashing". In this episode, we have environmental policy expert Kadri Kalle join our host Terry McDonald to help us all learn the difference between environmentalism and environmental marketing.

This episode is our annual contribution to the Tallinn University Green Month initiative. To check out last year's, listen here: 

https://open.spotify.com/episode/5o1flCTXMakcW0v6q5E5vM