📱 How important is design when doing packaging design, and how does it relate to connected packaging? 📦 📦 What is Connected Packaging? As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns. Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time! 📢 This webinar is about connected packaging in the world of packaging design, 🗣 We are discussing the topic with amazing professionals from Bigeye Agency, Patch & Pieces, AD Studio and Modulex Group! They are sharing their opinions, using their extensive knowledge, about this current topic! 🎙 About our Host: 👱‍♀️ Jenny Stanley ➡ Founder & MD of Appetite Creative 🎙 About our Panel: Adrian Tennant ➡ CFO at Bigeye Agency; Jennifer Falowo ➡ Creative Director at Patch & Pieces; Luca Beltrami ➡ Senior Art Director at AD Studio; Erik Sorensen ➡ SSustainability and Global Partnership Manager at Modulez Group 🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/ We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale.