Strategy dies in the “telephone game.” We sat down with leadership expert Kim Crowder to unpack how to turn top‑down plans into daily behaviors people can actually do, coach, and scale. The core idea is deceptively simple: bring voices in early, tie the why to real work, and build trust before you need it. Kim walks us through a client story where leaders invited team input at the start, mapped the change across people, process, and communications, and defined what success looks like in the ...