What happens if your favorite platform disappears tomorrow—or if you’re just tired of playing the social media game? In this episode, we dive into how to build a sustainable visibility strategy that truly supports your energy and your business.

You'll learn why solely relying on social can put your brand at risk, how to leverage "owned" channels like your website and email, the underrated power of in-person connections, and concrete steps to personalize your marketing mix. This conversation is your blueprint for being seen—without burning out.

In This Episode:

• Why relying on social media alone is risky for your business

• Real talk on Instagram’s reach, algorithm changes, and social media burnout

• The power of diversifying—and truly owning—your visibility channels

• How to leverage your website, email, podcast, and in-person events for lasting impact

• A permission slip to design a marketing mix that reflects YOUR energy, strengths, and season

• The “audit, experiment, repurpose, boundaries” approach for sustainable growth

• Practical steps to protect your visibility and sanity in a constantly changing digital landscape

Resources:

• What's Your Marketing Personality Type?
• Book a Strategy Consultation
• Social media benchmarks (from Social Insider)