
Title: Play to People’s Fantasies
Description:
People are often driven by their desires and fantasies, not by reality. By tapping into these emotions, you can make your vision or proposal irresistible. Appeal to people’s dreams, and they will follow you, often without a clear understanding of the reality of the situation.
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Timestamps:
00:00 – Introduction
01:15 – Defining the Purpose Of the Episode
03:45 – Industry Research
06:30 – Real-World Example
10:00 – Key Differences and Application
15:00 – Conclusion and Takeaway
Resources:
The Continuous Improvement Lab: https://www.karassinnovations.com/blog
Book: Shift Happens - How To Lead with Purpose and Discipline Every Day: https://a.co/d/0JZ8auW
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