
Title: Play on People’s Need to Believe to Create a Cult-like Following
Description:
People are driven by a need to believe in something greater than themselves. By tapping into this need, you can create a following. Offer a vision or purpose that people can attach themselves to, and they will follow you blindly. This can help you build a powerful network of loyal supporters.
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Timestamps:
00:00 – Introduction
01:15 – Defining the Purpose Of the Episode
03:45 – Industry Research
06:30 – Real-World Example
10:00 – Key Differences and Application
15:00 – Conclusion and Takeaway
Resources:
The Continuous Improvement Lab: https://www.karassinnovations.com/blog
Book: Shift Happens - How To Lead with Purpose and Discipline Every Day: https://a.co/d/0JZ8auW
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