Fed up with working in a secretly toxic industry, founders Amanda Sichon and Seda Bilginer created their own 100% natural and fragrance brand, Esas NYC. In this episode, they reveal the inner workings of Big Fragrance and exactly why they left. Amanda and Seda share the toxic truths of fragrance including the lack of transparency and the health implications of widely used synthetic fragrance ingredients (not just in perfumes, but in products too!). We discuss the art and science of perfumery, and how they are meeting the needs of today's consumers who demand clean products. This episode is a must-listen for anyone curious about what goes into their favorite scents and the health impacts. Tune in to learn more about the future of fragrance and how you can make informed choices in your personal care routine.
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