Austin was chaos in cowboy boots. From line dancing with Liam Lawson and Isack Hadjar to meeting Zhou Guanyu, Max Verstappen, and even Lando’s dad - this week had everything. Natasha breaks down her wildest moments inside the paddock, from espresso with Ferrari to being front row at the podium celebration, and what she learned about how F1 really runs. Follow Milkshake @sipmilkshake on Instagram and TikTok for daily F1 content!
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Austin was chaos in cowboy boots. From line dancing with Liam Lawson and Isack Hadjar to meeting Zhou Guanyu, Max Verstappen, and even Lando’s dad - this week had everything. Natasha breaks down her wildest moments inside the paddock, from espresso with Ferrari to being front row at the podium celebration, and what she learned about how F1 really runs. Follow Milkshake @sipmilkshake on Instagram and TikTok for daily F1 content!
Behind McLaren’s Fan Strategy: CMO Lou McEwen Tells All
The Sweet Take
9 minutes
4 months ago
Behind McLaren’s Fan Strategy: CMO Lou McEwen Tells All
At McLaren’s biggest fan activation yet, we caught up with Chief Marketing Officer Lou McEwen to talk all things brand, fandom, and the future of Formula 1. From building McLaren’s identity beyond the racetrack to creating experiences that resonate with fans around the world, Lou shares the thinking behind papaya - and why bringing people closer to the team is the ultimate goal. Recorded ahead of the 2025 British Grand Prix, this one’s for the marketing minds and McLaren girlies alike 💅🏁 Fol...
The Sweet Take
Austin was chaos in cowboy boots. From line dancing with Liam Lawson and Isack Hadjar to meeting Zhou Guanyu, Max Verstappen, and even Lando’s dad - this week had everything. Natasha breaks down her wildest moments inside the paddock, from espresso with Ferrari to being front row at the podium celebration, and what she learned about how F1 really runs. Follow Milkshake @sipmilkshake on Instagram and TikTok for daily F1 content!
