'The Sway Effect', a podcast series featuring the innovators, disruptors, movers and makers that are shaping the Marketing & Communications Industry. The Sway Effect knows how to create trends, shape opinions and drive behavior. We will explore what’s now and what’s next in marketing and communications, and The Sway Effect's sweet spot -- connecting brands with industry experts, media and influentials the world over. We're not the usual cast of characters you'll find on Madison Avenue. We're authors, creators, warriors, neuroscientists, influencers, and all sorts of movers and shakers.