In this episode of the SwarmCast, we’re joined by industry expert Chelle Hartzer, BCE, PCQI, also known as the Pest Control Wizard, to talk about her journey from working at major corporations like Rollins to launching her own successful consulting business. Chelle shares how she carved out a unique niche as an Urban Pest Control Consultant, providing fractional scientific and food safety support to pest control companies that are scaling but not quite big enough for a full-time technical director.

We dive deep into:✅ How Chelle's background with IFC and Rollins shaped her path
✅ The food safety side of pest control and what PCQI really means
✅ The importance of pest management in regulated industries
✅ Emerging rodenticide regulations and rodent behavior insights
✅ Chelle's go-to tech tools like Google Scholar, Grammarly, Hemingway, and AI fact-checkers like Perplexity
✅ Her passion for scientific accuracy, training, and education
✅ Marketing and outreach strategies for solopreneurs in pest control
✅ What it takes to build credibility and a personal brand in the industry

Plus, we talk about Chelle’s work with museums, her knack for identifying insects from fuzzy phone photos, and her role as a frequent contributor to PCT and QA magazines. You'll even hear about her future book plans and how pest professionals can level up with the right guidance and tech.

If you're a pest control operator—especially a growing company under $10M in revenue—this episode is packed with value. Chelle is the go-to expert you didn’t know you needed.

🔗 Connect with Chelle:Website: https://chellehartzer.com
LinkedIn: https://www.linkedin.com/in/chelle-hartzer-bce-pcqi/

📚 Resources Mentioned:

• Google Scholar

• Hemingway App

• Perplexity AI

• Google Knowledge Panel

• PCT Magazine

• QA Magazine

👍 Like, subscribe, and drop your thoughts in the comments—what was your biggest takeaway from Chelle’s insights?

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