The simplest way to “stand out from the crowd” online is NOT by having a unique value proposition or trying to define exactly what makes you different from your competitors or the people who do similar work as you.
It’s not by talking about “why people want to work with you.”
It’s not by sharing unpopular opinions, or showing up in your underwear, or sharing one vulnerable thing per day on social media. (Of course, unless those things are truly authentic to you, your brand, your audience, and your goals/dreams/priorities.)
It’s none of those things, because inherent in all of these is a desire to manufacture what makes you unique rather than allow yourself to happen upon it organically. (I say this with nuance, because there certainly comes a moment in time where having a clearly articulated statement on “what makes our work unique” becomes necessary.)
The simplest way to “stand out from the crowd online” actually allows you to organically find your “unique thing” organically. And it allows you to actually LOVE (and be successful on) the journey of finding the thing that makes you unique.
I share exactly what this simplest way is in todays’ episode of The Sustainable Success Podcast (and don’t worry, I share it right at the beginning—I won’t leave you hanging any longer than you have to be!). Tune in today to Episode 016: The simplest way to “stand out from the crowd” online, so that you can begin TRULY standing out without (somewhat or wholly) manufacturing something that makes you “unique.”
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