I made a mistake with a client when I was supporting them to create messaging that, on one hand, was embarrassing, but on the other, really made me stop and think. And I realized: in this moment, I had chosen “effective marketing” over being values-led in the way that I speak.

(I share what that mistake was in todays’ episode of The Sustainable Success Podcast - Episode 015: Our words have POWER + that’s why I won’t use these in my marketing.)

Since then I’ve taken a good hard look at the language I use in my messaging and marketing, and asked myself time and time again: does this contribute to the world I wish to contribute to?

The answer: a LOT of the language that’s so normalized in this online business industry—and that I, too have previously used—is absolutely NOT contributing to the world I wish to contribute to.

And so I’ve made some decisions about words/phrases that I will not use in my marketing. I share 8 of those words/phrases in this episode as well as my reasoning for not using them (+ 3 bonus words/phrases that I’m still exploring) — not in an effort to shame anyone who IS using them, but as an invitation for YOU to explore the words you’re using in your marketing. And really, as an invitation for you to ask: is this language contributing to the world I wish to contribute to?

The language that’s really normalized in this online business industry has, in many ways, created the culture that so many of us…how do I say this nicely?…hate. We can begin to change that culture, simply by beginning to shift the language we are contributing to it through our messaging and marketing.

Tune in today.

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