Our podcast is celebrating it’s second birthday this week! In celebration, I’m sharing an inside look at what you TRULY need in order for your podcast to “be successful” as well as how to tell if right now is the right time to start (or be running 😬) a podcast.
If I’m being honest, when I first started my podcast two years ago, I wasn’t ready. I THOUGHT I was, but then there came a moment where I began feeling SO stifled by it as well as confused on what role it was supposed to play in my business, that things had to change. (And we ended up taking an 8 month break because of it!)
In this episode I share how trying to make my podcast GROW my audience, NURTURE my audience, and GENERATE LEADS from my audience was a strategy doomed for failure from the start. I also share why that didn’t work and what I’ve since chosen to do instead—that has made podcasting so much more joyful (and effective!) for me as well as being way more valuable to my audience.
Tune in today wherever you listen to podcasts by searching for The Sustainable Success Podcast. Today’s episode is number 014 - Strategy du Jour: Podcasting for Business (& the foundations you need first!)
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